A few weeks ago, I was enjoying Yes, Dear on CBS and, during a scene involving a conversation between Greg and Jimmy, I noticed the symbol for the Chevy Impala hanging on the wall behind one of them. It was just there as set dressing like a piece of artwork hanging on the wall in the kitchen. I also noticed that there were several commercials for the Impala during the show. I figured Chevy must be sponsoring the show.
The very next day, I was watching CSI and the Impala symbol showed up again. As the team arrived at a crime scene, it was on the side of a pay phone, almost center shot. It was like graffiti. There were, again, several commercials for the Impala during the show.
I wish I had recorded them, I would include screen shots.
Tonight’s episode of CSI was worse. During several scenes that included the local police, I kept hearing the Sprint/Nextel chirp. You know, the noise their phones make when you’re using the walkie talkie feature. Problem was, nobody was using the phones, it was background noise. I can’t say if there were Sprint/Nextel commercials since I was watching it delayed on my Replay TV and skipped the commercials.
So, do you see this as a good thing or a bad thing? I don’t particularly like it.
update: Apparently, the Impala logos were part of a contest.
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